Social Media Is Not Your Platform

Social Media Is Not Your Platform

by MJ Gottlieb

There is a common misconception that many people have when using social media, as they make the mistake of thinking that social media is their platform. In this video I explain the importance of not only understanding that social media is not their platform, but also the necessity to use social media as a tool to drive people to their own platform; their website.

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About MJ Gottlieb

I want to start by telling you a bit of my personal background as I have found that to truly like, respect, and see the value of a company or brand, you really have to be able to relate to the people behind it.< Read more >

{ 2 comments… read them below or add one }

Naomi February 17, 2013 at 10:39 pm

You couldn’t have said it better. I’m always reminding clients that social media channels should be used as a catalyst to help drive leads. You don’t own those those channels (facebook, G+, etc.). It’s like renovating an apartment that you lease. At the end of the day, the owner is the one who benefits. In this case it’s Zuckerberg.

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MJ Gottlieb February 17, 2013 at 11:24 pm

Thanks Naomi. Yes it’s good to be aware that eventually you want to bring people from someone else’s platform to your own! Thanks for the comment. Best-MJ

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