HOW TO RUIN A BUSINESS WITHOUT REALLY TRYING…

“This book takes a new and exciting approach on how to teach entrepreneurs. Learning from the mistakes of someone else’s experiences will save them from making similar mistakes in their entrepreneurial journey.” - Daymond John,  TV Personality/Co-Host of ABC’s “Shark Tank” Founder/CEO of FUBU The Collection

“MJ Gottlieb has written a successful book on how to fail–witty, engaging, on the money.”- Marvin E. Eisenstadt, Chairman, Sweet ‘n Low

 Every day, the world across, thousands of people begin the wonderful journey of starting their own business, only to find out later that the journey was not so wonderful after all. They come in young, bright eyed, and eager to conquer the world with the idealistic dream of being the next ‘Microsoft’ of their particular industry… only to come out feeling old, tired, and frustrated, realizing that they were ill-prepared for the journey from the start.

So why is it that nine out of every ten businesses fail? – And what precious bit of knowledge does that one business out of every ten have that enables it to succeed? … While there is no single answer to this question, as there are as many answers to this question as there are businesses, there is one veritable truth that every aspiring entrepreneur needs to know… while anyone can start a business, very few ever figure out a way to make money in the process. For every successful person that you see, what you don’t see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them who they are today. Does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this? … Well one way is to learn from the experiences of others.

MJ Gottlieb’s How To Ruin A Business Without Really Trying is a highly animated, layman’s terms business book containing fifty-five painstaking, yet hysterical tales from MJ’s journey as an entrepreneur. It is written as a simple- yet practical- guide for aspiring entrepreneurs, putting each story in the form of a ‘case study’, explaining both the crime committed (‘The Wrong’) and the lesson learned (‘The Right’).

The book is split into two sections… Part One, My Most Infamous Screw-Ups, contains thirty-nine short stories starting with the top five “Do Not’s and Never Ever Evers” when starting a business. Part Two, More Case Studies and Some other Things I Learned Along the Way includes sixteen more short stories focusing specifically on the subject of pursuing capital.

The book is one of very few that concentrates on what “not” to do as its method of teaching. MJ takes this approach as he has found that most entrepreneurs simply do not like to be told what to do, and that learning what not to do simply makes a lot more sense! … When we make the decision to enter our journey as entrepreneurs we have already decided to cut the chains from what is traditional, what is conventional, what is expected. We don’t want to be told what to do because we want to forge our own paths!

By reversing the traditional way we learn and teaching people to learn from the mistakes of others, we take the ego out of the equation so entrepreneurs can take their guards down and learn objectively, while still allowing them to enjoy the freedom of their own experience… So enjoy that experience. Forge your own path… Just take some time to look at what people are doing wrong in business, as it will greatly increase your chances of doing it right!

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“This book explores the dark side of Wall Street’s version of the American Dream.  The truth is most businesses fail. It’s time someone took a clear eyed and fun look at why.” - Nelson George, co-author of Life & Def- The business memoir of entertainment mogul Russell Simmons

 “I found MJ Gottlieb’s book to literally be a bible- a must read- for entrepreneurs. This should be mandatory reading for anyone thinking of starting a business, or has started a business.”  - Ronn Torossian, Chairman, 5W Public Relations “One of the Fastest growing Companies in the U.S.” – Inc. 500

“MJ’s observations are as pertinent to a large global organization as they are to a fledgling entrepreneur.”- Kevin Hennessey, Managing Director Senior Advisor, Retired, Credit Suisse First Boston

“If I were crazy enough to start a business,  I’d read this book first.“ –David Gelber, Executive Producer, CBS News,  Multi-Award Winning Producer, 60 Minutes

“ A must read for any new or experienced entrepreneur. Full of valuable real-life start-up miscues and insight from someone not afraid to divulge absolutely everything.”  –Bret Mactavish,  Former Senior Manager – International Basketball Operations, NBA

“A humorous, self-abasing, and insightful guide to surviving the jungle of starting your own business, written by someone who has been there.  Should be required reading for all aspiring entrepreneurs–full of lessons and experiences not taught in business school.”  – Scott Shevick, Former Senior Managing Director,  Bear Stearns and Company, Inc.

“How to Ruin a Biz provides a method of teaching which keeps you smiling while you tackle the issues the whole way through.”   --Izzy Ezrailson, Former. President, LRG Brand

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